Tesco's Globalization Strategies and its Success in South Korea |
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ExcerptsTesco's Global Operations
However, Tesco failed to sustain itself in the market due to competition from French retailers like Carrefour and Promodès. In 1995, a law was passed in France which prohibited the opening of new large retail stores...
In the case of Marks & Spencer, the company tried to offer typically British products to customers in other countries. It opened its first store in France in 1975 and the next store in 1977. In France, sophisticated and fashionable customers did not like the garments styled in a typically British manner. In other European countries, shoppers found that they could obtain better quality products at lower prices locally. Marks and Spencer also ventured into Canada in the early 1970s, but it was considered to be a store for senior citizens...
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